Why Digital Marketing is important? Small Business should Grab this Opportunity

 Digital marketing is vitally important for your small business because it provides you with the opportunity to establish significantly more engaged communication channels with your consumers for a significantly reduced budget.


Digital marketing & especially social-driven marketing strategies allow for the small business owner to compete with large corporates, something that has not been possible for decades due to the limitations of the traditional broadcasting system.

Traditional methods of marketing created significant barriers to entry for small businesses, with huge budgets required to get your messages out there to the viewing and consuming public. In the past small businesses have been forced to make do with little to no real marketing or communications presence in their target audiences. 

Today all of this has changed.

Small businesses are finding major benefits to modern marketing, especially in the digital and socially driven marketing fields where the potential to conceive of and implement a successful marketing strategy is high. 

So what are these huge benefits for small businesses? I have put together a shortlist of the biggest and most effective benefits digital marketing can provide your small business.

  1. Digital Marketing enables a direct communication pathway between your business and your consumer, enabling you to build your own audience of loyal fans.
  2. Digital marketing generates better intel on consumers and can provide significantly improved ROI
  3. Digital marketing can save you a bunch of money. Read How can small business save money in marketing? by Business2Community.
  4. Digital marketing enables real-time customer service 
  5. Digital marketing enables multi-device contact with consumers based on the consumer's choice of device, time, place, and need.  
  6. Digital marketing provides significant measurement and analysis of consumer behavior and engagement.
  7. Digital marketing prepares you for the Internet of Things

Remember that all of these tools and methods are completely useless if the quality of the inputs is poor. This means that your ability to be strategic, creative, and relevant in building your digital strategy is what is going to make it or break it. Do you have the level of talent required to enable top drawer creative and strategic thinking?

Thankfully the old agency model is crumbling which means that it doesn’t cost nearly as much to procure strategic or creative services these days, especially if you are happy to engage with specialists via crowdsourcing or creative hubs online. Again it is your own sweat and effort that will find these people but they can be found if you know how to look for them.

I personally have found the availability of great learning content on digital marketing to be immense and significant. You would be surprised at what is achievable with not much cash and a lot of motivation. As a small business owner, you need to make the most of inexpensive and effective methods that can be put to work without too much cost involved.

In today's tech-enabled world you can pretty much teach yourself anything. If you have a little self-direction and some good search skills you can find the best ‘how to’ guides on almost anything – today we are awash with so much available learning content that many small business owners or entrepreneurs are making use of this freest and available instructional content to teach ourselves new skills and subjects. If you have this mindset and you are already actively self-educating on these topics you will know how much difference this makes to your business marketing strategy.

So there are two key aspects to getting this right and they are as follows;

Firstly, you as the small business owner and visionary need to understand the new world in which we live and work. If you are operating from some outdated or bogus assumptions about how the internet works and does what it does then I would suggest you change this for a start. here is a great TIME article from the CEO of Chartbeat called What you think you know about the web is wrong.

Take the time to get to grips with the fundamentals of digital strategy too with this completely brilliant presentation by Bud Caddell called Digital Strategy 101. Take the time to go through this thoroughly because he has done a masterful job of making potentially highly confusing and complicated-able content clear and straightforward to the layman. Liquid gold! this will establish a high-level foundation of the system you are working within and with.

It is easy to get highly excited about many of the glossy mega-brand case study examples like CocaCola CS or Redbull; each detailing how content marketing has changed the game for these brands, and for their consumer's experience of the brand and its services; fundamentally changing communication strategy from ‘push’ to one of ‘pull’. Attract, engage, convince & covert!

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